Jewelry Mailer Box Design
Conscious Luxury Jewelry brand was looking for a design for their mailer box. Their target audience consists of cosmopolitan women between the ages of 27 and 35 who are fashion-conscious, have a high income bracket, are world travelers (international/worldly), are socially conscious, and take pride in having distinct, unique, expensive taste that conveys status, quality, and craftsmanship, as well as goodwill. They are concerned with making a positive impact on the world. They want a brand that reflects their principles. They want to be a part of something bigger and are willing to pay more for high-quality, ethical businesses.
They wanted a design with darker colors and potentially a jungle theme that communicates that it is inspired by nature, high quality (luxury), Fair Trade/ Ethical, handmade/ craftsmanship.